Here is more good advice from “Conviction to Lead” by Albert Mohler, chapter 15, “Leaders are Speakers”.

“…the effective leader (in public speaking) must work at establishing a connection with the audience’s emotions as well as their intellects. People are usually not very hard to understand. They want the security of knowing that leaders are setting an intelligent, reasonable, and responsible course. But they also want to be part of something great, something significant, something that changes lives.

In other words, the effective leader combines ethos (arguments based in the character of the speaker), pathos (arguments intended to produce change by appealing to the emotions of the hearers), and logos (arguments designed to persuade by means of logical argument) in every speech, every talk, every presentation, and every message–every time.” *

1) Know what you want to say…

“Any effective and worthy speech begins with the speaker desiring to share a message–and the speaker, above all else, must know what that message is.”

2) Know your audience…

“You need to know the anticipated size, composition, and expectations of the listeners. Your convictions will remain constant, but your mode of speaking will vary.”

3) Outline your message…

“You are not enslaved to it, but it is essential to your strategy for presenting your message.”

4) Frame your presentation…

“You are delivering this message because it fits within your larger leadership mission and agenda, and within the larger strategy of your organization.”

5) Punctuate and illustrate…

“…you must insert particularly powerful and memorable content into your message in order to drive home certain truths, points, and convictions. You can punctuate with your voice, with your language, and with your speaking cadence.”

6) Get yourself ready…

“Do what you need to do to get yourself mentally and physically ready for the speaking event. Then pray that God will use you and your message to His glory.”

7) Speak like you mean it…

“Speak the language of conviction, using every appropriate form of argument and explanation that serves your purpose.”

8) Tell the audience what to do…

“Do not end your message without an action plan that fits the message. Don’t leave your audience asking, ‘Okay, now what?'”

9) Finally…

“…to be immortal you don’t have to be eternal.” **

* pages 128-129
** pages 140-142